India too has a classic coupon marketing case study of coupon marketing used by a leading e-tailing brand (name not to be disclosed). Initially, the founders of this company started their own business back in 2010. In the first three itself they sold around 15,000 coupons! It is possible to achieve such numbers in the Indian market only with efficient coupon marketing ideas. So what was the big idea? They kick-started as a coupon oriented business and soon introduced referral programs on various commodities they sold. Apart from this, they also launched ‘Get your first deal free’ offer among many other promotional events where they made efficient use of coupon marketing.

Coupon marketing has become an integral part of any online business. Coupons were originally invented as a tool for marketers and buyers to attract customers to increase sales. In today’s online market, coupons have gone through a total revamp. The modern day coupon are mostly eco-friendly, easy to use and promising! Statistics reveal that 88% of shoppers use at least one coupon in the span of three months. Coupon marketing comes in various forms, ways and interesting ways of execution. Read this blog to get a detailed guide on everything you need to know about coupon marketing for business.

Types Of Discounts & Coupon Marketing

There are umpteen number of discounts, offers and coupons modern-day marketers have at their disposal. Let’s take a look at some frequently used ones:

Free Gift

A gift with any purchase can be the best way to provide additional value to your customers. When used strategically, it can be used to increase sales too, because who does not like to avail free gifts! As the name suggests, here the customer’s interest decides the discount value. For example: Buy 1 formal shirt and get 1 towel free, let us see some examples of coupon based websites:

Askmeoffers

This coupon manager has a search function that lets you search for stores, browse by department, help you find coupon codes that aren't expiring soon, and provide you with directions to specific stores. If you're having problems locating a specific coupon, you can use categories like 'home' or 'garden' to limit the number of codes that appear. An alternative to this is the type of discounting where you only find deals, or products where the price or value has been reduced by a certain percentage. Find the codes online and the AskmeOffers on their website.

Couponsabc

We're happy to have to include the Review of CouponsABC on any list of the best coupon websites. But where it exceeds is that it by applying all possible coupons in a simple way to the checkout, the effect is that you get the best possible discounts. Promo codes are also found on the CouponsABC website. Check the store list of coupons to see if you have any options.

Best Platforms For Discount & Coupon Marketing

Coupon marketing and discounts have the power to accelerate your business growth 10x. But this is true and possible only with the right targeting and right platforms. Before you layout your coupon marketing campaign. We have listed down a few trending platforms you can use :